Looking to improve your product pages’ visibility in search results? Our free Product Schema Generator makes it easy to create valid, structured JSON-LD markup for any ecommerce product. No coding required.
Just fill in your product details, pricing, availability, and optional reviews, and instantly generate rich schema markup that’s ready to copy and paste into your website’s HTML. Whether you’re adding one item or building out an entire catalog, this tool helps you optimize your pages for enhanced search features like star ratings, pricing, and product availability.
Start generating product schema now and help search engines understand your listings better, while improving your chances of earning rich results in Google.
Enter Product Name: Enter the name of your product. This is the only required field for generating valid schema markup.
Add Product Details: Fill in additional information like image URL, brand name, and product description. These optional fields enhance your schema but aren’t required.
Add Identification Properties: Click to expand and add SKU, MPN, or GTIN numbers if applicable. These help search engines uniquely identify your product.
Configure Offer Details: Expand this section to add pricing information, availability status, condition, and the URL where the product can be purchased. Both URL and price are needed to include offer data in your schema.
Add Ratings and Reviews: Optionally include aggregate ratings (overall score and number of reviews) and individual customer reviews. Click “ADD REVIEW” to include multiple reviews with author names, ratings, and review text.
Generate Schema: Click the “Generate Schema” button to create your JSON-LD markup. The tool will only include fields that have values, ensuring clean, valid schema.
Copy to Clipboard: Once generated, click the “Copy to Clipboard” button to copy the complete schema markup, ready to paste into your website’s HTML.
Edit Fields: After generating schema, you can modify any field and click “Generate Schema” again to update the markup. Perfect for creating schemas for product variants or similar items.
Reset Form: Click the “Reset Form” button to clear all fields and start fresh. This removes all input data including any reviews you’ve added.
Test Your Schema: After implementing on your website, use the provided Google Rich Results Test link to validate your markup and preview how it will appear in search results.
A product schema generator is a tool that helps you create structured data for your ecommerce product pages in the form of JSON-LD markup. This markup provides search engines like Google with clear, machine-readable information about your products, including names, prices, availability, ratings, and more.
Adding product schema to your site improves how your listings appear in search results. With proper markup, your product pages can qualify for rich results – those enhanced listings that show star ratings, prices, and in-stock status directly in Google Search. These rich results help your listings stand out and can lead to higher click-through rates and more traffic.
The ShipBuddies Product Schema Generator makes the process simple. Instead of writing JSON-LD by hand or relying on complex plugins, you can fill in a straightforward form and instantly generate clean, valid schema markup. The tool includes all supported fields, like SKU, GTIN, reviews, and offers , and only adds what you fill in, keeping your code lightweight and error-free.
If you want better search visibility and a stronger presence on platforms like Google Shopping, using product schema is a smart place to start. And this tool helps you do it quickly and effortlessly.
The ShipBuddies Product Schema Generator is designed to make adding structured data to your product pages simple, fast, and accurate. Here’s what you can expect:
No technical experience required. Just enter your product details into a clean, organized form. The tool handles the formatting and syntax for you.
The output includes only the fields you complete, resulting in clean, valid markup that’s free of empty or unnecessary data. This helps ensure compatibility with Google’s guidelines.
Add important ecommerce data like pricing, product condition, availability, and the URL where the item can be purchased. You can also include aggregate ratings and individual customer reviews.
Make changes to any field and click “Generate Schema” again to instantly update your markup. Perfect for creating variants or updating details without starting over.
Add SKU, MPN, or GTIN identifiers to help search engines recognize your products across the web, especially important for Google Shopping eligibility.
Once your schema is generated, copy it directly to your clipboard and paste it into your site’s HTML.
Use the built-in link to Google’s Rich Results Test tool to validate your schema and see how it might appear in search.
Whether you’re launching a single product or managing an entire catalog, this tool helps you create structured product data that’s optimized for modern search engines.
Structured data plays a crucial role in how your product pages are interpreted by search engines. By adding product schema to your ecommerce site, you’re giving Google and other platforms detailed, machine-readable information that helps surface your listings in more relevant, eye-catching ways.
When your product pages include valid schema markup, they become eligible for rich results – enhanced search listings that display star ratings, price, availability, and more. These rich results are more visually appealing and provide more information at a glance, making users more likely to click your listing over a competitor’s.
Structured data can lead to a noticeable increase in click-through rate (CTR). When users see trust signals like reviews, product availability, and competitive pricing directly in the search result, they’re more likely to visit your site.
Including identifiers like SKU, GTIN, or MPN in your schema helps Google match your listings across its platforms. This improves data accuracy and can help ensure your products show up correctly in Google Shopping and Google Merchant Center feeds.
Rich data improves your chances of appearing in Google’s product carousels, knowledge panels, and image search. The more structured information you provide, the easier it is for search engines to recommend your products to shoppers who are actively searching.
Voice assistants and AI search tools rely heavily on structured data. By adding schema to your product pages now, you’re making your content more accessible to the technologies shaping the future of search.
Structured data is one of the most impactful, low-effort SEO improvements you can make to your product pages—and the ShipBuddies Product Schema Generator makes it fast and simple to implement.
Ready to improve your search visibility and stand out with rich results? Use the Product Schema Generator to create clean, valid JSON-LD markup for your product pages in seconds—no coding required. Whether you’re managing a handful of listings or an entire ecommerce catalog, this tool helps you optimize your site faster and smarter.
👉 Start generating your schema markup now.
Looking for more ecommerce tools?
Check out our SKU Generator or DIM Weight Calculator to simplify your logistics and inventory management.
Product schema is a type of structured data that helps search engines understand the details of your product—such as name, price, availability, and reviews. It’s written in a format called JSON-LD and is placed in the HTML of your product pages.
No. Only the product name is required to generate valid schema. All other fields—like brand, pricing, and reviews—are optional. The tool will only include fields you complete, so your output stays clean and accurate.
Schema can support your presence in Google Shopping, especially when identifiers like SKU, GTIN, or MPN are included. However, to appear in Google Shopping results, you still need to set up and maintain a Google Merchant Center account.
Yes. Once you generate the markup, you can copy and paste it into the HTML of any product page, regardless of platform (Shopify, WooCommerce, BigCommerce, custom builds, etc.).
After adding the markup to your page, use the Google Rich Results Test to validate your schema and see how it might appear in search results.
Yes. Simply reset the form to start fresh and generate schema for as many products as you need. You can also modify individual fields and regenerate the markup as needed for product variants.
Yes. The schema generated by this tool follows Google’s structured data documentation and includes only supported properties.
