5 of the Most Popular Ecommerce Niches (and How to Find the Right One for You)

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The pandemic caused a huge surge in the popularity of ecommerce websites and businesses. It made Shopify a household name, and if you didn’t have an Amazon Prime account before, you probably do now. However, the surge is not over and there are still a ton of new businesses and entrepreneurs trying to get in on the ecommerce boom.

If you’re thinking about starting an ecommerce business, or if you’re already running one but thinking about expanding into other products and niches, this post is for you. We’ll cover five of the most popular ecommerce niches right now and how you can figure out which one is right for you and your business.

1. Health and Wellness

This has always been one of the most popular ecommerce niches, and for good reason. People are more health conscious than ever before and they’re willing to spend money on products that will help them look and feel great.

There are a few different sub-niches within health and wellness that you could focus on. For example, you could sell fitness equipment, healthy food, or supplements. Or, you could focus on one specific area like skincare or hair care.

To figure out if this is the right niche for you, ask yourself if you’re passionate about health and wellness. Do you have personal experience with the products you want to sell? Are you knowledgeable about the latest trends?

2. Home and Garden

This is another popular ecommerce niche that has seen a huge surge in popularity over the past year. With more people spending time at home, they’re looking for ways to make their space more comfortable and stylish.

There are a lot of different sub-niches within this category, including home decor, furniture, kitchenware, and gardening. You could also focus on a specific type of customer, like pet owners or people who live in small spaces.

To figure out if this is the right niche for you, ask yourself if you’re interested in home decor and design. Do you have a good eye for what’s popular? Are you familiar with the latest trends?

3. Pets

This is another popular ecommerce niche that has seen a surge in popularity over the past year. With people spending more time at home, they’re looking for ways to keep their pets entertained, healthy, and off of their Zoom calls.

There are a lot of different sub-niches within this category, including pet food, toys, and accessories. You could also focus on a specific type of pet, like dogs, cats, or fish.

4. Home Office

This is a popular ecommerce niche that has seen a surge in popularity over the past two years. With people spending more time working from home, they’re looking for ways to make their space more comfortable and productive.

You could focus on one specific area of this niche such as desks or office chairs. There are also desk accessories, lighting, and storage solutions that would be popular in this niche.

Remote work is not going away, so this is a great niche to jump into.

5. Mens Grooming Products

This was a very small niche that was hardly talked about just a few short years ago. Now, it’s a popular ecommerce niche that is worth billions of dollars. There is a constant flow of mens grooming products being launched that aim to show that traditional grooming options just don’t work for men.

Mens grooming products include items like shaving cream, razors, and beard oil. You could also focus on a specific area like soaps, skincare, or hair care.

More and more men are becoming interested in proper grooming, as are their significant others.

These are just a few popular ecommerce niches that you could consider for your business. When choosing a niche, it’s important to consider your interests, experiences, and knowledge. You should also think about the trends and what people are looking for.

In addition, you will want to spend some time getting a grasp on the logistics of the products you intend to sell. Is 2-day shipping viable for desks? What about storage needs for skincare products? As a 3PL, ShipBuddies can help you to answer these sorts of questions and more.

Take some time to research each of these niches and see if one feels like a good fit for you. Once you’ve decided on a niche, you can start planning your ecommerce business. Good luck!

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